5 Affordable Marketing Strategies
Do you find yourself in a situation where you know if you take action there will definitely be a benefit, but keep finding excuses to put off the tasks?
Well here are 5 very affordable and valuable marketing strategies you can implement over the course of a couple of weeks.
I promise you… this will help you out in the long run!
1. Google My Business + Any Listings
In 2018, Moz did a study to determine the ranking factors for map and local organic results. Within maps, 25% were attributed to GMB, while Google My Business contributed to 8% of localized organic results.
If you small business have a brick and mortar store, GMB plays a huge role in where you show up under maps or if you are within the top 3 listings on Google’s snippets.
Making sure that the name of your business, address, and phone numbers on all listings including Bing, Facebook, Yahoo, Mapquest, etc. are all the same will also help boost your rankings.
You can provide these details to Google by utilizing their Structured Data Markup Helper to build out a schema and upload it to your page.
Oh did I mention that this is free?
2. Social Media Mastery (or close to it)
Want to engage with your audience to build your brand (what you stand for)?
Coming up with the right content can be difficult, so here is a pro tip:
LOOK AT YOUR COMPETITORS…
No, I don’t mean go outright and copy what they are doing, but you can find some inspiration for how they are tackling their Social Media accounts.
As far as suggestions on the number of post… here’s an updated article for 2020 on how often to post on all social media accounts.
The general rule of thumb is that consistency is key to success!
HOWEVER, if you want to generate leads with your social media mastery go ahead and check out the benefits on running Paid Social Ads and the in-depth targeting you can have at your fingertips.
3. Join a local business community
There are meetups that you can definitely take advantage of in your city.
But I’m an introvert… and I don’t like social gathering.
I am still an introvert, but I have seen success from networking and meeting new people in a business setting that I can conquer my personality in order to get clients.
So attending local business groups that help each other network is a great way to be proactive in becoming a successful small business.
You can find different business groups here at meetup.com or go over to the Facebook group tab and look around for more information.
Have fun, talk to different people, and network.
You will see the nature of humanity, people helping people.
4. Request Reviews
In the golden age of technology, there is a sense of transparency with everything that we do as a business.
So make sure you provide the best experience for your customers/clients, so they can write an amazing review about your business.
We are all social in nature and look for social proof about what we want.
For myself, I know I look at Google Reviews and Yelp for deciding what restaurant I want to choose that night if I am feeling adventurous.
So go out there and get some reviews on your website.
5. Run PPC Ads
Running PPC Ads takes a bit more investment; however, it can be affordable to begin.
You can definitely take advantage of free Google Ads credit towards launching your first ads, but the trick is that you have to know what you are doing.
At the end of the day it is all about, if you put in $1 how much do you want to make from that? And is it realistic?
With Google Ads you can control what you spend and at the same time reach people that are ready and interested in buying from you.
If you want to tackle this yourself there are many awesome resources on Youtube and that Google provides for you.
However, if you know that you want to make your dollar count, set up a quick 15-minute chat.
Just let me know what industry you are in and if you have a website!
CONCLUSION
Anyways, go out there and implement these 5 affordable marketing strategies for your business, and you can begin to see fruitful results.