Get Real Results with Facebook Advertising

Social Platforms Are Not Just for Engagement.

Facebook Lead Generation Services

In June 2017, Facebook reported a total of 2 billion active users. When thinking about the capabilities and reach of Facebook to connect billions of people together, it is simply astonishing.

Facebook is no longer just a social platform for people to interact with friends, family, etc. It has become a powerful advertising platform for local businesses to not only be discovered, but to participate in the sales funnel to generate leads.

What are Facebook Ads?

Facebook ads are considered digital billboards that are discovered while interacting with the social platform. It is the job of a good marketer to serve an ad that is customized by targeting different demographics, interest, locations, etc to a person.

Not only is Facebook a great place to generate leads, new products and offers thrive because people are not able to search for these deals on Google.

Take for example the following Facebook ad:

Sample of Facebook Ad

Above is a prime example of Facebook Advertising at it's finest, which blends within the Facebook interface. These ads are utilized by marketers in order to capture awareness, leads, or a direct sale by targeting specific audiences. In this instance, when somebody signs up they are capturing a lead by offering a free 14-day trial.

Why Should Local Business Owners Use Facebook Ads?

The competition on Facebook is steadily increasing; however, it is less costly than Google Ads, and the reach of 2 billion active users makes for a great platform to push traffic to the website.

As previously stated, with the power of hyper-targeted audiences (yes... even more than Google Ads), it helps local businesses capitalize by displaying the right offer, to the right person, and at the right time.

How can Facebook Campaigns be Successful?

Only through the right targeting methods and optimization process will a Facebook campaign succeed. The overall goal is not to just get likes or engagements on posts. However, it is a three-fold strategy:

Pushing consumers through a sales funnel;
Generate leads with relevant ads;
Build upon the lifetime value of a customer.

If you don't have time to manage your own Facebook account, and you want to gain valuable leads for your business, then request a FREE Audit. We will analyze the data that you have and make our recommendations to improve your Facebook account. At Decisive Digital Marketing, we want your ads and targeting method to perform well and increase your bottom line.

What's Included in Facebook Management?

Niche Analysis / Ad Research

We want to ensure you that your local business will thrive, so we use platforms such as AdEspresso to take a look at what ads work and what do not. Your niche is our niche, so taking the first precautionary step to make sure campaigns are up and running without a hiccup with ads that we know will work for your business.

Competitive Research

We want to know what your competitors are doing differently to showcase their ads, so we can garner an understanding of their targeting mentality. After the initial research is done, we will synthesize the data to make sure that your business will target the right people, at the right time, with the right offer.

Campaign Build Out

We believe in getting granular with campaigns. The broader the campaign the less control we have in serving the right ad, to the right person, and at the right time. Campaigns are going to be built on a single objective. Within the campaigns are Ad Sets, where we can have different targeting methods to ensure that we generate leads while keeping in mind the marketing funnel.

Target Custom Audiences

Facebook has a widespread collection of data that is voluntarily given when users sign up and data that has been purchased. There are numerous targeting methods, where the audience can become very specific by layering different combinations. We make sure that targeting methods do not overlap, so that we can know what ads perform the best. Normally, people put together an audience, and then create an ad; however, we do the opposite. First, we create the ad with an enticing deal, and then we customize the demographics to serve the offer to the right person and at the right time.

A/B Testing

We do not 'set it and forget it'. There are numerous of targeting options, settings, location targeting, etc. that we will not be satisfied with just launching a campaign and not working on it. After data aggregates we will look for different ways to stack targeting to get the best out of ads. We will launch new ads to ensure that we are serving the right offer, to the right person, and at the right time.

Strategic Bid Management

Like any smart marketer, we make data-driven bid adjustments based on conversion data. Facebook does an automated version with the right amount of data history through Optimized for Objectives bidding method. There are 3 other types of bid strategies that will be utilized before we allow Facebook to optimize, which are cost per mille (thousand), cost per click, and optimized for unique daily reach. CPM is determined by the amount charged when an ad is seen a thousand times. CPC charges based upon every click on the ads. While optimized for unique daily reach is allowing Facebook to adjust bids in order to reach new people.

Facebook Retargeting

We don't charge extra for Retargeting Campaigns like many other agencies. We know that when a person visit a website, they are more likely to convert when an offer of an ad is very appealing to them. Retargeting allows us to show an 'no-brainer' ad to allow people in the different marketing funnel phases to turn into a valid lead/ make a purchase. This would not be possible without Facebook Pixel Integration.

Facebook Pixel Integration

Facebook Pixel is a code that is placed on your website, which allows Facebook to aggregate data about people that visited the website and it is used for conversion tracking as well. The data gathered will allow us to create Retargeting audiences by tagging what they did on the website. This is Facebook's version of Google Analytics.

Transparent Reporting

Tired of getting logins to check on a reporting tool that does not provide all the information of the campaigns and what optimizations are taking place in order to see an increase or decrease in performance. No need to worry, you will be getting 'end of the week' updates on what actions were taken that week for your account and what transpired.

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